menu
HomeBusiness & FinanceMarket Research FirmsDetailed Company Profiles of Major Market Research Agencies

Detailed Company Profiles of Major Market Research Agencies

Detaied company profies of major market research agencies offer crucia insights into the strengths, expertise, and areas of speciaization of eading firms in the industry. These profies typicay cover aspects such as the agency's history, core services, market presence, notabe cients, and notabe contributions to the fied.|

Advertisement

In-depth profies aow businesses to understand the competitive andscape, assisting them in seecting an agency that aigns with their specific needs. Information about methodoogies, technoogica innovations, key personne, and case studies of successfu projects are often incuded to provide a comprehensive view. For instance, agencies ike Niesen and Ipsos have distinguished themseves with robust data anaytics capabiities and extensive goba networks. Meanwhie, speciaized firms such as Kantar and GfK may offer expertise in niche sectors ike consumer behavior or digita anaytics. By examining these profies, readers can make informed decisions about which market research agencies are best suited for their distinct purposes and strategic goas, utimatey fostering better business outcomes.

  • Nielsen
    Nielsen

    Nielsen - Nielsen: Market research firm analyzing media consumption trends.

    View All
  • Kantar
    Kantar

    Kantar - Global data, insights, and consulting company.

    View All
  • Ipsos
    Ipsos

    Ipsos - Ipsos: Global market research and consulting firm.

    View All
  • GfK
    GfK

    GfK - Global market research and consumer insights company.

    View All
  • IRI
    IRI

    IRI - IRI: Internationalized Resource Identifier, extends URI for global characters.

    View All
  • Westat
    Westat

    Westat - A research firm specializing in data collection and analysis.

    View All
  • Forrester
    Forrester

    Forrester - Forrester: Leading global research and advisory firm on technology.

    View All
  • Gartner
    Gartner

    Gartner - Gartner: Leading research and advisory company for IT and business.

    View All
  • Comscore
    Comscore

    Comscore - Comscore provides media consumption and analytics data services.

    View All
  • NPD Group
    NPD Group

    NPD Group - Market research firm specializing in consumer behavior and retail trends.

    View All

Detailed Company Profiles of Major Market Research Agencies

1.

Nielsen

less
Nielsen is a global measurement and data analytics company that provides insights into consumer behavior and media consumption patterns. Founded in 1923, it has established a strong presence in over 100 countries, offering services that enable clients to understand what consumers watch and buy. Nielsen's data is crucial for industries such as media, advertising, and retail, helping organizations make informed decisions to drive growth and improve performance. By delivering comprehensive and accurate metrics, Nielsen plays a pivotal role in shaping market strategies and understanding audience engagement.

Pros

  • pros Measures media audiences
  • pros provides valuable insights.

Cons

  • consExpensive
  • cons potentially inaccurate samples
  • cons privacy concerns.
View All

2.

Kantar

less
Kantar is a globally recognized data, insights, and consulting company that helps clients understand and drive consumer behavior. With a presence in over 90 markets, Kantar specializes in market research, brand performance tracking, media measurement, and consumer analytics. They leverage advanced technologies and methodologies to deliver actionable insights, enabling businesses to make informed decisions and optimize their strategies. Serving a wide range of industries, Kantar is known for its expertise in transforming complex data into clear, strategic guidance, thereby enhancing marketing effectiveness and fostering business growth.

Pros

  • pros Kantar provides comprehensive market research
  • pros insightful data
  • pros and analytics

Cons

  • consExpensive services and can have slow turnaround times.
View All

3.

Ipsos

less
Ipsos is a global market research and consulting firm founded in 1975 and headquartered in Paris, France. It offers a wide range of services, including advertising research, marketing research, media measurement, opinion polling, and social research. Ipsos operates in over 90 markets worldwide, providing insights and data to help clients make informed business decisions. The company is known for leveraging advanced analytics and methodologies to deliver reliable and actionable intelligence. Ipsos serves various industries such as consumer goods, healthcare, public affairs, and technology, aiding organizations in understanding and navigating intricate market dynamics.

Pros

  • pros Reputable global market research
  • pros diverse methods
  • pros comprehensive insights.

Cons

  • consPotentially costly
  • cons varied quality by region
  • cons complex data analysis.
View All

4.

GfK

less
GfK, short for Gesellschaft für Konsumforschung, is a global leader in market research and consulting, headquartered in Nuremberg, Germany. Established in 1934, GfK provides data-driven insights into consumer behavior, media consumption, and market trends, helping businesses across various industries make informed decisions. Leveraging advanced analytics and innovative research methodologies, GfK delivers actionable intelligence to optimize marketing strategies, product development, and customer experiences. With a presence in over 60 countries, GfK combines local expertise with global perspectives to support clients in driving growth and achieving competitive advantage.

Pros

  • pros High-quality market insights
  • pros global reach
  • pros comprehensive data.

Cons

  • consExpensive
  • cons complex data analysis
  • cons less agile than some competitors.
View All

5.

IRI

less
The International Roughness Index (IRI) is a globally recognized standard for measuring road surface roughness. Developed by the World Bank in the 1980s, it quantifies the ride quality of roads through a scale based on simulated vehicle suspension responses. Typically expressed in meters per kilometer (m/km) or inches per mile, IRI values are crucial for road maintenance and design, influencing vehicle longevity and fuel efficiency. By providing a consistent metric, IRI enables transportation agencies to assess, compare, and prioritize roadway improvements, thereby enhancing overall driving comfort and safety.

Pros

  • pros Detects issues early
  • pros enhances safety
  • pros builds public trust

Cons

  • consHigh cost
  • cons demanding maintenance
  • cons potential privacy concerns
View All

6.

Westat

less
Westat is a prominent American research corporation specializing in data collection and analysis for public health, social science, and educational fields. Established in 1963, the company is renowned for its expertise in designing and implementing complex surveys, evaluations, and statistical studies. Westat provides tailored research solutions to government agencies, private organizations, and non-profits, leveraging advanced methodologies and technologies. Known for its rigorous standards and evidence-based insights, Westat contributes significantly to policy development, program effectiveness, and informed decision-making across various sectors.

Pros

  • pros High-quality research
  • pros employee-owned
  • pros diverse fields

Cons

  • consLimited public presence
  • cons potential workload stress.
View All

7.

Forrester

less
Forrester is a premier global market research and advisory firm that provides insights and guidance to businesses and organizations aiming to drive growth and achieve superior customer outcomes. Established in 1983, Forrester is known for its in-depth research, comprehensive market analysis, and forward-thinking strategies. The company's expertise spans various sectors, including technology, marketing, customer experience, and more. With a focus on helping clients anticipate changes and make informed decisions, Forrester is a trusted partner for companies seeking to navigate complex market landscapes and leverage technological advancements.

Pros

  • pros Advanced agility
  • pros durability
  • pros off-road capability.

Cons

  • consAverage fuel economy
  • cons limited rear legroom
  • cons higher base price.
View All

8.

Gartner

less
Gartner, Inc. is a globally recognized research and advisory firm providing insights, advice, and tools for leaders in IT, finance, human resources, and other business sectors. Established in 1979 and headquartered in Stamford, Connecticut, Gartner delivers critical analysis through research reports, consulting, and conferences. Their comprehensive approach helps businesses make informed decisions by understanding market trends, technologies, and strategies. Serving over 15,000 client organizations worldwide, Gartner is instrumental in driving business growth and competitive advantage across various industries.

Pros

  • pros Reliable industry insights
  • pros expert analysis
  • pros guides strategic decisions.

Cons

  • consExpensive subscriptions
  • cons potential bias
  • cons sometimes generalized recommendations.
View All

9.

Comscore

less
Comscore is a prominent media measurement and analytics company that provides comprehensive data and insights on consumer behavior across various digital platforms, including television, the internet, and mobile devices. Founded in 1999, Comscore helps businesses, media companies, and advertisers make informed decisions by delivering granular audience metrics, competitive intelligence, and advertising effectiveness evaluations. Through its advanced technology and robust data assets, Comscore enables its clients to optimize content strategies, enhance marketing performance, and drive growth in an increasingly fragmented media landscape.

Pros

  • pros Reliable audience measurement
  • pros cross-platform analytics
  • pros robust data

Cons

  • consHigh cost
  • cons limited small market data
  • cons complex interface.
View All

10.

NPD Group

less
NPD Group, founded in 1966, is a leading global market research firm that provides comprehensive data and analysis across various industries, including retail, foodservice, technology, and healthcare. The firm is renowned for its robust point-of-sale tracking, consumer surveys, and invaluable market insights that help businesses identify trends, understand consumer behaviors, and make informed strategic decisions. With its headquarters in Port Washington, New York, NPD Group serves clients worldwide, empowering them with actionable intelligence to enhance operational efficacy and drive growth in competitive markets.

Pros

  • pros NPD Group offers detailed market insights and trend data.

Cons

  • consHigh cost
  • cons limited customization
  • cons potential for outdated information.
View All

Similar Topic You Might Be Interested In